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New Buffalo Graphics

If you want to commemorate your visit to Western New York with high-quality t-shirts, prints, cards, mugs, and miscellaneous gifts emblazoned with icons of buffaloes, photos of beloved Buffalo landmarks, and catchy slogans all the locals can recite by heart (in fact, one of Buffalo's most enduring nicknames, the "City of No Illusions", originated as a slogan on a New Buffalo Graphics t-shirt), this is the place for you. All the designs are the work of owner Michael Morgulis, whose knowledge of the ins and outs of Buffalo is matched by the enthusiasm of his love for his hometown.

Address: 1417 Hertel Ave.
Getting there: Metro Bus 11 or 23
Hours: Tue-Sat noon-6PM and by appointment
Website: cafepress.com (opens in a new tab)

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Listing from Wikivoyage: Buffalo/North Buffalo, CC BY-SA 4.0.

Updated 28 Sept 2026. Something wrong? Tell us.

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Revolution Gallery
A longtime fixture in the Buffalo arts community whose untitled illustration graced the inaugural issue of The Public, Craig LaRotonda opened Revolution Gallery in December 2016 along with his wife, fellow artist Maria Pabico LaRotonda, after a successful Kickstarter campaign. LaRotonda's own style is a sort of noir surrealism, and that's the aesthetic he's going for with this gallery — to borrow the words of the website, the emphasis is on works by local artists (including, of course, the LaRotondas themselves) that are "provocative and imbued with dark beauty, emotion, and mystery" and are executed in a variety of media: drawings, paintings, photography, and sculpture but also handmade jewelry and postcard prints offered for sale. As well, Revolution Gallery augments their permanent collection with a regularly scheduled slate of temporary and travelling exhibitions by local, national, and international artists including their inaugural one, Inception: a multimedia exhibit of work by artist Damien Echols, famous as one of the exonerated "West Memphis Three" falsely convicted of murder in 1994.
Thu noon-6PM, Fri Sat noon-8PM, Sun 11AM-4PMFree
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Local Color Gallery
A small storefront boutique gallery operated by the legendary Michael Morgulis out of a section of his Hertel Avenue shop, New Buffalo Graphics, the Local Color Gallery's exhibit space features brightly colored, pop art-style prints with almost a comic-book look to them, where local themes predominate and Morgulis' background in graphic design is on full display. Works can be purchased in-store or online.
Tue-Sat noon-6PM or by appointment
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Buffalo Apparel Company
This somewhat ambiguously-named shop at the heart of the Hertel strip isn't merely an apparel company in Buffalo: its stock in trade is indeed specifically focused on Buffalo apparel. The impresario behind it all is Jeff Morreale, who traded in a career in graphic design to launch Buffalo Icon, his own line of custom-designed T-shirts, hoodies, and other gear emblazoned with themes of local identity and pride (which just so happen to also make great souvenirs and gifts!)
Mon 9AM-4PM, Tue 9AM-5PM, Wed 11AM-7PM, Thu-Sat 11AM-8PM, Sun 11AM-3PM
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The Second Reader
The selection at this small used book shop directly across from the North Park Theater may not be the widest, but the Second Reader makes up for that with the quality of its merchandise and the friendliness and enthusiasm of its staff — not to mention the surprising and unusual finds that can often be encountered on the shelves there. The Second Reader's excellent prices are exemplified by the "$1 Book Table" which makes regular appearances in season on the sidewalk in front of the store. In addition to books, a range of prints, gifts and other ephemera are available here.
Tue-Thu 11AM-6PM, Fri Sat 11AM-7PM