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Buffalo Apparel Company

This somewhat ambiguously-named shop at the heart of the Hertel strip isn't merely an apparel company in Buffalo: its stock in trade is indeed specifically focused on Buffalo apparel. The impresario behind it all is Jeff Morreale, who traded in a career in graphic design to launch Buffalo Icon, his own line of custom-designed T-shirts, hoodies, and other gear emblazoned with themes of local identity and pride (which just so happen to also make great souvenirs and gifts!)

Address
1415 Hertel Ave.
Getting there
Metro Bus 11 or 23
Hours
Mon 9AM-4PM, Tue 9AM-5PM, Wed 11AM-7PM, Thu-Sat 11AM-8PM, Sun 11AM-3PM

Listing from Wikivoyage: Buffalo/North Buffalo, CC BY-SA 4.0.

Updated 28 Sept 2026. Something wrong? Tell us.