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East Towne Mall

A standard shopping mall on the east side of Madison, not far from I-39/I-90/I-94.

Listing from Wikivoyage: Madison, CC BY-SA 4.0.

Updated 28 Sept 2026. Something wrong? Tell us.

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See
Olbrich Botanical Gardens
These 16 free outdoor gardens have many ponds and greens, as well as the only Thai Pavilion in the continental United States. There is a $6 fee to enter the conservatory, which houses over 650 exotics and tropicals.
Drink
The Esquire Club
Another fabulous all-you-can-eat Friday fish fry place with a great Wisconsin supper-club atmosphere. Very busy on Friday nights, so you may want to make a reservation and/or plan to hang out in the bar for a while.
Do
Madison Mallards
Collegiate summer baseball team that is part of the Northwoods League. A number of Mallards have gone on to play in the Major Leagues. Tip: If you catch a foul ball, return it and get a free hot dog.
Buy
Madcity Music Exchange
An independent music store featuring a very large selection of new and used vinyl records. A diverse selection of new and used CDs are also on hand for a healthy sized non-vinyl inventory.
Mon-Fri 11AM-7PM, Sat 10AM-5PM, Sun noon-5PM