松山城
Situated on the 130-m-tall Katsuyama Hill in the center of the city, this sprawling fortress is one of three remaining multi-wing, flat hilltop Japanese castles. It was constructed by the feudal lord Katō Yoshiaki (加藤嘉明) over the course of 25 years, completed in 1627. Four of its eight strategic gates are designated national cultural treasures, and with the wealth of historical artifacts within its majestic walls — swords and armor belonging to the three occupying families, calligraphy and official documents from the feudal era (English available) — Matsuyama-jō is well worth the hike. The castle is accessible by hiking a wooded trail, but the ropeway (¥500 roundtrip) can be boarded at the east entrance.
09:00-17:00, closed 29 Dec·¥500 adults, ¥150 children
愛媛県美術館
Ehimeken Bijutsukan is a surprisingly discreet 10,300-m² facility in Shiroyama Park (at the base of the castle and surrounded by a moat) and houses a permanent collection from Ehime natives such as Takubo Kyōji (mixed media sculptor) and Oki Kangaku (ink painter) as well as temporary exhibits from all over the globe. There is a rental gallery where Ehime residents can display their pieces, along with free workshops, a library, and a café.
Tue-Sun 09:40-18:00, closed Dec 29-Jan 3·¥300 adults, ¥200 students
萬翠荘
This French-style building was constructed in 1922 for the former lord of Matsuyama Castle, Hisamatsu Sadakoto (久松定謨). After having lived and studied in France, Hisamatsu became enamored with the romantic architectural style, and hired Kigo Shichirō (木子七郎) to build his villa. This Taishō Era estate was the venue of many parties for the elite in its heyday, and the Emperor made it a point to visit whenever he was in the area. It is boused as an annex of the Museum of Art. The first floor's gallery changes throughout the year and is free, while the collection on the second floor showcases ink paintings by Shiki, Sōseki, and other Ehime residents.
Tue-Sun 09:40-18:00, closed 29 Dec-5 Jan·¥100 adults, ¥50 children
坂の上の雲ミュージアム
The name means "The Cloud Over an Upward Slope", and refers to the title of a book written by Shiba Ryōtarō (司馬 遼太郎) depicting the struggles Japanese people encountered as they rebuilt their country after the Meiji Revolution and the conflict with Russia. This impressive building, designed by well-known architect Ando Tadao (安藤忠雄), tells the stories of the aforementioned Akiyama Brothers and Masaoka Shiki. The ¥400 admission may be a little steep for non-Japanese readers as there is absolutely no English inside, but the Meiji Karakuri Theatre (moving 'stick' figures) is quite entertaining.
Tue-Sun 09:40-18:00, closed first Tue each month and Dec 29-Jan 3·¥400 adults, ¥200 students