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San Diego
EatMission Beach-Pacific Beach

Rubio’s

Now a minor fast food restaurant chain in the western United States, but what’s significant about the one in PB is that it was the first. In 1983, founder Ralph Rubio capitalized on the unique flavor of Baja California taco stands by replicating one in San Diego (accommodating, of course, for local health codes). The beer-battered fish tacos, the carnitas and carne asada tacos were an immediate hit.

Address
4504 East Mission Bay Dr

Listing from Wikivoyage: San Diego/Mission Beach-Pacific Beach, CC BY-SA 4.0.

Updated 28 Sept 2026. Something wrong? Tell us.