Serravalle Scrivia

One of the biggest shopping outlets in Europe, containing 180 stores, despite being 1 hours' drive from the city and in the Piedmont region, it is definitely worth a visit if you're a shopping fan. And it has a very pleasant feel because it is more like a mini-town than an actual outlet, with Italian-style piazzas and pretty alleyways, surrounded by rolling hills and a lovely local countryside, and absent of cars. With over 20 million visitors having come ever since its opening in 2000, you can find luxurious designer names, such as Dolce & Gabbana, Etro, Diesel, Roberto Cavalli, Ferragamo, Timberland, Tommy Hilfiger, Prada, Geox, Swatch, Bulgari, Swarovski, and several more (at bargain prices)! Then, if you want to have a meal, you can stop for some fast-foods at Burger King or the Italian Spizzico, have an ice-cream or sip at a drink in a café. Despite the slightly long trip, it makes a truly great day out, and is heaven for any fashionista or passionate shopper! Tour company-operated buses, including one that leaves from near the Castle, will take you there and back (roughly €20 for the round-trip as of early 2008). Reputed to be the first designer outlet in Italy and the biggest in Europe. Over 180 stores stock clothing, footwear and accessories, and it has a parking with 3,000 parking lots, a children's playground, bars and restaurants.

• history
• family

Address

Via della Moda, no. 1

Getting there

Serravalle Scrivia exit in the A7 Milan - Genoa autostrada. Reachable by A26/7 autostrada link or Arquata Scrivia railway station (Milan - Genoa)

Hours

All days: 10:00-20:00

Website

mcarthurglen.it (opens in a new tab)