Pilgrimage of Our Lady of Zapopan

Romería de la Virgen de Zapopan

Celebrated in Guadalajara on 12 October, this event honors the local Virgin Mary figure of the Guadalajara area, the Virgen de Zapopan. On this day, over a million people parade the famous statuette from the downtown cathedral to its home in the Basílica de Nuestra Señora de Zapopan. This festival is only celebrated in the Guadalajara area, and is one of the largest examples of a romería outside Spain. It is inscribed by UNESCO as part of the Intangible Cultural Heritage of Humanity.

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Listing from Wikivoyage: Guadalajara, CC BY-SA 4.0.

Updated 28 Sept 2026. Something wrong? Tell us.

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More in Guadalajara

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Atlas Country Club
One of the best courses in Guadalajara is an 18-hole course designed by Joe Finger. Caddies are required and visitor greens fees often include the caddie service.
Mon-Fri 07:00 - 21:00, but check weekend hours, which may be much shorter
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Club de Golf Santa Anita
Classic 18-hole course with hills, long fairways, and a challenging final 4 holes. Facilities include a driving range, putting greens, a pro shop, a clubhouse with an upscale dining room, and outdoor patios to relax with a drink, enjoying the scenery.
Tue-Sun 11:00 - 19:00, closed Mon
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El Cielo Country Club
Affordable greens fees combined with challenging elevation drops and spectacular scenery with backgrounds of the city skyline and the nearby mountain ranges make this one of the most popular courses for visiting golfers.
Tue-Sun 07:00 - 19:00, closed Mon
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Estadio Akron
formerly Estadio Omnilife
This is the stadium where most of the outdoor events for the 2011 Pan-American Games were held, and—more importantly—where the most popular football team in the city and the whole country. The stadium's home team, Deportivo Guadalajara (Chivas), has played since 2010. Chivas plays here every other Saturday at 19:00, unless otherwise specified. If you happen to be in Guadalajara on a Saturday, you are most likely to find either a Chivas football game in this stadium, or an Atlas game at Estadio Jalisco (below). Big games to watch out are Chivas vs. Atlas (which can be held in either stadiums depending on which one is scheduled as the home team) and Chivas vs. América—the "National Superclassic" (superclásico nacional)—as these teams are bitter rivals. Either of these match-ups are sure to sell out the stadium and treat those lucky enough to get tickets to an intense atmosphere. Estadio Akron is a difficult place to reach by public transport. It is close to the Periférico Oriente, so taking a taxi is the best option. Alternatively, use any bus that will go around Periférico and you'll eventually get there, just ask the driver to let you know when you are there, since the stadium's visibility from Periférico is very limited. Two museums inside Estadio Akron should not be missed. Museo Chivas is a soccer museum focused on the stadium's home team, Chivas, who are widely regarded as the most popular football team in Mexico. The museum chronicles the team's long history, with bios, statistics, and outstanding achievements of its players. The second museum is Jose Vergara Museo, known as JOVEM. This museum has nothing to do with soccer, making it an unlikely resident of the stadium. It is a design museum, focusing on the intersection of art and architecture. Guides are available to walk through the museum with you, explaining humanistic values comprising design elements.