BuyMidtown East

FAO Schwarz

This three level toy store in the heart of Manhattan New York City will make you feel like a kid again. You can take a selfie with the toy soldiers and watch live demonstrations of toys given by store employees. Also a good place to stop if you need a public restroom. Many toys sold here are either rare and hard to find or exclusive to FAO Schwarz

Address: 30 Rockefeller Plaza
Getting there: A few blocks away from the 47th-50th Rockefeller Center subway station
Hours: Wed–Sun 11AM–7PM
Website: faoschwarz.com (opens in a new tab)

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Listing from Wikivoyage: Manhattan/Midtown East, CC BY-SA 4.0.

Updated 28 Sept 2026. Something wrong? Tell us.

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