Skip to content
Nanjing
Buy

Xinjiekou

Nanjing's fashion district, the cosmopolitan, fast-paced heart of the city bathed in neon. It's the closest thing Nanjing has to Tokyo or Times Square. All the major retail is centered on this area, which despite its complexity is only a couple of square blocks in size. There are giant department stores including Wal-Mart, Watsons, Suning, and "Fashion Lady"—a bewildering, subterranean complex of clothing boutiques and vendors that looks like a video game come to life. On the outskirts of Xinjiekou are some higher-end establishments selling everything from single-malt scotch to MINIs. The eight-floor Deji Plaza has a number of retailers such as Cartier, Louis Vuitton, Ermengildo Zegna, Coach, Guess, Versace, Vasque, Crocs, Toys R Us and so on. At DongFang Shopping Centre there's Gucci, Fendi, Celine and so on. While you might be able to get away with haggling at the Fashion Lady don't expect any in Deji Plaza.

Listing from Wikivoyage: Nanjing, CC BY-SA 4.0.

Updated 28 Sept 2026. Something wrong? Tell us.