Matsuyama

Animate

アニメイト

There are a few anime shops around the downtown area, but this is the landmark. The others aren't far away on foot — walk a little further into the Gentengai Arcade and Melon Books and Iashinbang will be on your left and up the stairs, or achieve moe at Merry Maid Cafe, on the 5th floor of the appropriately named Waku Bldg.

11:00-19:00, closed first Mon each month

Gallé

A small European-style cafe by Dogo Onsen, Gallé sells sweet Japanese breakfasts, thick cut honey toast, yogurt, and fruit, either à la carte or as breakfast sets for ¥550 to ¥800. Their coffee may seem a little pricey at first, starting at ¥450, but the care and quality they put into their brew makes it well worth the extra yen per cup.

Tue-Sun 08:00-17:00

Junk Field Sports & Cafe Bar

ジャンクフィールド

While you watch the game on one of the 3 large flat screens, you can order individual dishes and a drink or two, or one of their courses, which will run you ¥2800 to ¥4000. Heading south from Ichibanchō, this is down the one-way, side street on the right of Ōkaidō, and on the second floor of the building on your left after you cross Nibanchō street.

Mon-Sat 18:00-03:00